Pictured above is a play on the East End, historically London’s poorest area.
There are plans for an unbroken wall of steel and glass towers that would cast a long shadow over Shoreditch.
"Oh, no doubt there would be a sprinkling of affordable housing to keep local councillors on a leash, hermetically sealed behind a poor door to avoid cross contamination with the luxury flats," the director muses.
There is a feeling that gentrification is relentless, unstoppable, that resistance is futile.
Well, not quite as it happens in real life.
The former goods yard exists and plans for its development were eventually stopped in their tracks after heavy opposition from local people, and unease among elected municipal representatives who felt that such a massing of tall towers would literally leave swathes of low rise Shoreditch under a semi-permanent shadow.
The developers have published revisions to their plans, with the towers drastically cut down to size.
It's unclear if this will be enough to win planning approval, or what the level of opposition will be this time round.
Along the site's boundary, someone has painted "East Ended" in large letters.
It conjures up an image that the East End, long a vibrant home to London's poorest, immigrants and mobsters like the Krays, has finally given up its soul in the face of gentrification.
As the battle over the goods yard has shown, sometimes it's worth fighting back.